Thai Airways International Plc (THAI) is embracing chatbots and big data analytics to gain insight into customers and boost online sales. Speaking at a seminar hosted by Microsoft, she said the company aims to use data analytics to better understand the customer's journey and provide a "personalised website". Moreover, THAI recently introduced "Nong Fah", an artificial intelligence (AI) chatbot capable of responding to customer inquiries at www.thaiairways.com. Nong Fah is available 24/7 to provide instantaneous replies to questions about promotional offers, advance check-in, flight schedule, official merchandise and travel extras. "This will enable the company to reach youngsters and digital lifestyle customers," Mrs Pariya said.

Source: Bangkok Post February 21, 2018 01:18 UTC